REBEL Fighting Championship Makes Significant Progress with New Hire and Distribution Deal
SINGAPORE – 15 September 2020 – COVID-19 is still on everyone's lips, but the show must go on. With digital services becoming more and more accessible, and affordable, even in developing countries, the sports business has demonstrate it can still thrive despite the lack of personal engagement with live attendance.
With the above in mind, Singapore-based REBEL Fighting Championship (REBEL FC) reaches a step closer to its planned Mixed Martial Arts (MMA) reality show in China by welcoming yet another top executive to its already formidable sponsorship team. Wicky Wang, previously of City Football Group (CFG), joins REBEL FC as senior sponsorship manager to boost its prospects of getting partners onboard for the reality show. CFG is best known for its ownership of the successful English football team, Manchester City FC.
On the global front, REBEL FC has signed a distribution deal with Popular UK-based Video-on-Demand service, Channel Fight, a popular UK-based Video-on-Demand service showcasing mostly combat sports shows, martial-arts oriented instruction and fight action documentaries. Channel Fight has the potential to reach of 300 million homes worldwide via its distribution partners and REBEL FC's deal will enable the promotion to access this wide reach.
For more detailed information on Wang and Channel Fight, please read the following sections over the next few pages.
REBEL Fighting Championship adds more Firepower to its ranks
Wicky Wang joins his colleagues with presitigious backgrounds at REBEL FC — Vivian Xia, REBEL FC's sponsorship director, formerly of The Nielsen Company and Ophelia Yao, REBEL FC's sponsorship manager, formerly of IMG
Wang joins from the UAE-owned and London-based City Football Group and assumes the role of senior sponsorship manager at REBEL FC
Hot on the heels after the recruitment of sponsorship director, Vivian Xia, previously of The Nielsen Company, and Ophelia Yao, sponsorship manager, formerly of IMG, REBEL Fighting Championship (REBEL FC), a dynamic fightainment company, has now added more stardust into its fold with the appointment of senior sponsorship manager, Wicky Wang.
Wang was previously with one of the most prominent sports conglomerates in the world, City Football Group (CFG). CFG is best known for its ownership of the successful English football team, Manchester City FC. As sales manager with CFG, Wang was responsible for bringing sponsorship opportunities to eight football clubs under CFG — Manchester City FC, Melbourne City FC, Montevideo City Torque, New York City FC, Mumbai City FC, Girona FC, Sichuan Jiuniu F.C. and Yokohama F. Marinos — in Greater China, informal term that refers to mainland China, Hong Kong, Macau, and Taiwan.
“It is very heartening to have someone from an illustrious sports property join our promotion. It shows that what we are doing for fightainment — competitive MMA matches with flair and elements of storytelling, and to introduce MMA into the mainstream in arguably the biggest sports market in the world as well as the birthplace of martial arts, China — has resonance with key people in the sports and entertainment industries,” explains REBEL FC CEO, Justin Leong.
“While working with the biggest football clubs in the world under CFG is something that I can be proud of, working with REBEL FC to turn its vision of making MMA a mainstream sport into reality in China is a once-in-a-lifetime opportunity,” says Wang.
“Just like how the English Premier League (EPL) exploded in China in recent years, with China's widely watched streaming platform, PP Sports, sealing another three-year copyright cooperation with the EPL in July of last year on top of their first three-year deal with EPL signed in 2016 worth 650 million USD, I believe REEBL FC, with its goal of bringing martial arts home by developing local MMA talent via the reality show format that is wildly popular in China, will be able to have a similar impact the EPL has in the country,” adds Wang.
REBEL Fighting Championship in a Match made in Heaven with Channel Fight
Popular UK-based Video-on-Demand service, Channel Fight, signs distribuition deal with REBEL FC. Channel Fight specialises in combat sports programmes, martial arts instruction and fight action entertainment.
Channel Fight has the potential to reach of 300 million homes worldwide via its distribution partners and REBEL FC's deal will enable the promotion to access this wide reach.
REBEL Fighting Championship (REBEL FC) of late has been focusing intensely on its MMA reality show plans in China as well as recruitment of top sponsorship talent from The Nielsen Company, IMG and City Football Group. This is in line with its vision of growing MMA as a mainstream sport in China.
On the international front, the promotion is also hard at work in expanding its brand name to international markets and its partnership with Channel Fight, a popular UK-based Video-on-Demand service showcasing mostly combat sports shows, martial-arts oriented instruction and fight action documentaries.
“While REBEL FC's vision is to make MMA a mainstream sport in China, it still retains an international flavour with fighters around the world being matched against Chinese talent in our live events. Hence we are also devoting time to create awareness of the brand in overseas markets. Doing this would also give our China-born budding MMA talent and stars a global stage to shine,” explains REBEL FC CEO, Justin Leong.
“We are very pleased to welcome Rebel to our global entertainment and instructional platform dedicated to martial arts combat, training, fitness and lifestyle content. REBEL FC's fightainment model of blending quality fights and dramatic elements is an excellent fit with our target audience,” elaborates Peter Ruppert, Co-Founder of Channel Fight.
REBEL FC's partnership with Channel Fight has the potential to reach 300 million households from Channel Fight's live streaming platforms across numerous territories. (*).